Set the Strategy

We begin by identifying which categories and products best align with your brand’s DNA. Whether it’s fashion, lifestyle, or digital goods, we develop a product roadmap that maximises brand relevance, consumer demand, and long-term growth potential.

Seamless execution requires a robust operational framework. We advise on supply chain considerations, production capabilities, compliance standards, and partner selection ensuring licensees can deliver quality products that live up to your brand promise.

A successful licensing strategy integrates marketing from day one. We create go-to-market plans that incorporate brand storytelling, digital activations, retail campaigns, and co-marketing initiatives with partners to drive awareness and demand.

Licensing is only successful if products reach the right shelves. We align with retailers and distribution channels best suited to your target audience. Our strategies are designed to maximise placement opportunities, expand reach, and ensure sustainable sales growth.

We model projected revenues, royalties, and costs to provide a clear financial picture. By building business cases and forecasting performance, we give brand owners the confidence to invest while setting realistic expectations for licensees and stakeholders.

Strategy means little without delivery. We establish clear timelines, milestones, and partner responsibilities to bring the plan to life. Our role is to keep all parties aligned and ensure that licensed products launch on time, on brand, and on budget.

Every brand is unique, and so are the considerations that shape its licensing plan. From cultural sensitivities and regional regulations to sustainability commitments and brand positioning, we account for all factors that could influence success.

The best strategies are resilient. We proactively assess potential risks, from market volatility to supply chain disruptions and build contingency plans to protect your brand’s reputation and commercial performance.