Licensee Management
At GTL, we believe that effective licensee management is the engine of a successful licensing programme.
Driving partner performance and protecting brand integrity.
Once the right partners are on board, our role is to support, monitor, and guide them — ensuring your brand is represented consistently, products meet the highest standards, and opportunities for growth are maximised.
Programme
Management
We act as the central hub for your licensing program, coordinating all licensee activity to ensure alignment with brand strategy, consistency across categories, and smooth communication between stakeholders.
Approvals
Every product, design, and campaign goes through a structured approval process managed by GTL. We safeguard your brand identity by ensuring all licensee outputs meet brand guidelines and strategic objectives.
Reviews
Regular reviews of partner performance allow us to track progress, identify strengths, and address challenges early. These evaluations maintain accountability and keep your licensing programme on course for success.
Quality
Control
We work with licensees to ensure that all products meet the highest standards of quality and safety. Our oversight guarantees that your brand reputation is protected and consumers receive exceptional products every time.
Target Monitoring
Sales and performance targets are set and monitored closely. We track progress against agreed KPIs, ensuring licensees are delivering on commitments and adjusting strategies where needed to drive results.
Marketing
Support
Licensees benefit from GTL’s marketing expertise and resources. We provide guidance, assets, and collaborative opportunities to ensure their marketing efforts align with your brand vision and amplify reach.
Sales
Support
Our team helps licensees maximise distribution and retail opportunities, providing the tools and insights needed to drive sell-through and open new market channels.
New
Opportunities
We don’t just manage the present, we look to the future. GTL identifies and explores new opportunities for category expansion, cross-promotions, and market growth, helping licensees evolve alongside your brand.
Ready to unlock new opportunties?
Get in touch with us today to see how GTL can support and grow your business
