Research & Analysis

We start by taking a deep dive into your brand’s current position. From evaluating your core assets and brand equity to understanding market presence and competitive benchmarks, our business review provides a clear foundation for strategic growth.

​By reviewing historic and current sales data, we uncover strengths, weaknesses, and growth patterns across your categories and markets. This allows us to highlight untapped opportunities, assess ROI, and align your licensing strategy with proven revenue drivers.

We believe the best strategies are built on collaboration. Through structured interviews with key internal and external stakeholders, we capture critical insights, perspectives, and goals that ensure the licensing plan reflects both brand vision and market realities.

​Our team actively participates in major tradeshows across industries to keep our finger on the pulse of the licensing landscape. This hands-on approach provides first-hand knowledge of competitor activity, partner opportunities, and emerging trends.

Understanding your audience is essential to licensing success. We use a variety of research methods — from surveys and focus groups to digital engagement studies to identify what resonates with consumers and how to translate that into meaningful licensed products.

Where applicable, we tap into online conversations, sentiment, and engagement data to understand how consumers perceive and interact with your brand in real time. This helps identify both risks and opportunities that traditional research may overlook.

​Beyond demographics, we explore motivations, lifestyle choices, and purchasing patterns to create consumer profiles. These insights guide licensing strategies that align perfectly with how, why, and where your audience shops.

We track shifts in consumer demand and product innovation across multiple sectors, identifying categories where your brand can thrive. This ensures your licensing strategy is not only current but also future-proof.

The retail landscape is constantly evolving. We monitor distribution channels, shopper expectations, and the balance between e-commerce and physical retail to help position your brand in the right places, at the right time, for maximum impact.

​From digital integration to sustainability solutions, technology is transforming licensing. We analyse how innovations such as AR, AI, or eco-friendly materials can enhance product development, consumer engagement, and long-term brand value.