About Us
Shaping the Future of Trademark Licensing
In 2008, Global Trademark Licensing (GTL) were founded in Hong Kong with a bold idea: to show Chinese factories the true power of trademarks. By introducing structured brand control to a rapidly growing market, GTL quickly earned a reputation as a leader in trademark licensing, with early expertise in automotive, toys, and collectibles.
As markets and client needs evolved, so did we. GTL expanded into interactive and lifestyle categories, while broadening our services to include trademark audits, management, and financial solutions, helping brands safeguard their identity and unlock new opportunities.
Transforming Trademarks into Growth Opportunities
GTL is the specialist engine behind automotive brand extensions. We exist to help the world's automotive brands grow beyond the vehicle — turning trademarks into high-quality products and experiences that protect brand integrity and create sustainable commercial growth for OEMs and their partners.
What sets GTL apart is our Trinity — three capabilities that work together through an exclusively automotive lens: expert people with deep OEM, dealer and programme experience; a curated network of 200+ licensees, suppliers and strategic partners spanning key global markets; and GTX, our purpose-built technology platform that accelerates automotive brand extensions.
Three capabilities. One automotive lens. Delivering brand extensions that protect what OEMs have built and grow what they've earned.
Our Legacy in the Making
Our Approach
We go deep, not broad - our entire focus is automotive brand extensions.
Deep automotive expertise and the GTX platform mean we anticipate, decide and act faster than a generalist agency.
Every detail of every programme is managed to the standard OEMs expect of their own teams.
We work closely with clients, licensees and partners across our global network.
Clients rely on us for honest counsel, clear communication and consistent follow-through.