About Us
Shaping the Future of Trademark Licensing
In 2008, Global Trademark Licensing (GTL) were founded in Hong Kong with a bold idea: to show Chinese factories the true power of trademarks. By introducing structured brand control to a rapidly growing market, GTL quickly earned a reputation as a leader in trademark licensing, with early expertise in automotive, toys, and collectibles.
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As markets and client needs evolved, so did we. GTL expanded into interactive and lifestyle categories, while broadening our services to include trademark audits, management, and financial solutions, helping brands safeguard their identity and unlock new opportunities.
Transforming Trademarks into Growth Opportunities
Today, GTL continues to shape the future of brand licensing, pioneering innovative trademark extensions that captivate audiences, elevate brand awareness, and generate new revenue streams. We are at the forefront of technological transformation in the industry, exploring digitalisation and other innovations to enhance brand control and monetisation.
Every project brings us closer to our vision: becoming a true end-to-end partner for brand extension. By helping brands harness their most valuable asset, their trademarks, we enable them to grow, engage, and thrive in a rapidly changing world.
Our Legacy in the Making
Our Approach
Adapting to each client’s needs, we work with regional experts across South America, Asia, and the Middle East partnering with specialists in legal, audits, marketing, logistics, and product digitalisation to deliver seamless brand solutions.
We stay ahead of the curve, exploring the latest technologies including AI, digital twinning, blockchain, 3D printing, and product digitalisation to transform the trademark and licensing industry.
By delivering tailored trademark strategies, backed by senior directors with 150+ years of licensing experience, we integrate seamlessly with your team, becoming a true extension of your resources.
Through combining thoughtful planning with exceptional execution, earning the trust of long-standing clients. Our proactive approach constantly seeks new opportunities to grow and enhance every client programme.