Lotus
Lotus Cars is a legendary British automotive brand, celebrated worldwide for its uncompromising dedication to performance, innovation, and design. Founded in 1952 by visionary engineer Colin Chapman, Lotus pioneered the philosophy of lightweight construction and precision handling — values that continue to define the brand today.
From its headquarters and advanced test track in Hethel, Norfolk, UK, Lotus blends its rich motorsport heritage with cutting-edge research, design, and manufacturing. Now majority-owned by global mobility leader Geely, Lotus is entering an exciting new era of expansion, technology, and electrification.
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With 13 FIA Formula 1 World Titles to its name, Lotus has shaped the automotive world with innovations that set the standard for speed, agility, and driver engagement. That same DNA now drives the brand’s evolution into luxury lifestyle and electric mobility.
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Today, Lotus is redefining high-performance driving with its next generation of all-electric models:
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Eletre – the world’s first pure electric hyper-SUV
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Emeya – a luxury electric hyper-GT
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Evija – an all-electric hypercar pushing the limits of performance
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At Lotus, every car embodies the pursuit of a purer, more connected driving experience — now powered by sustainable innovation. The result: a bold new chapter where racing heritage meets the future of mobility.
