McLaren Racing Bburago Models
Bringing the Track Home: McLaren x Bburago
McLaren’s legacy in Formula 1 is built on speed, innovation, and a passionate global fanbase. To extend this experience beyond the racetrack, GTL partnered McLaren Racing with Bburago, a leader in die-cast and remote-controlled models. Together, they created a product range that lets fans relive the thrill of Formula 1 from the comfort of their own homes.
The Approach
The partnership began with a focus on 1:43 die-cast models, offering collectors authentic, accessible pieces of McLaren’s racing heritage. Building on early success, the range expanded to include 1:24 scale models, remote-controlled cars, and future plans for additional scale, catering to both casual fans and serious collectors alike.
Highlights of the collaboration include:
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The Ayrton Senna tribute livery, commemorating the 2024 Monaco Grand Prix.
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McLaren Racing’s debut in Costco’s exclusive retail collection, significantly broadening global reach and exposure.
The Outcome
This evolving product lineup has cemented McLaren Racing’s place within the collectibles space, delivering commercial success.
The partnership continues to generate excitement with every new release, deepening fan loyalty while attracting fresh audiences to the brand.
The Legacy
Through strategic licensing and category expansion, McLaren’s racing heritage was transformed into tangible, collectible experiences.
The McLaren Racing x Bburago programme not only celebrates motorsport excellence but also ensures the brand’s presence in homes worldwide, keeping the excitement of Formula 1 alive long after the chequered flag falls.
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